EP 77 // THE ATTICO
This week, ARMAN is graced in Milan, Italy by not one but TWO close friends and COMPLIMENTARY POWERHOUSES, GILDA AMBROSIO AND GIORGIA TORDINI. Having dreamed up THE ATTICO together in September of 2015 and officially launched only FIVE MONTHS later, they embody a living example of the potent reality shifts that occur when total commitment to a dream is made. In TORDINI’S own words, she puts it best - “If you’re 100% sure of what you’re doing, and you have a strong idea - DO IT.”
Having each left their separate fashion consulting jobs to create a product that was missing from the fashion scene, AMBROSIO and TORDINI speak of imagining the woman who embodied a confidence and perspective as opulent as the highest floor in a building. CONFIDENCE, the heart of the brand, is right in line: attico, after all, translates in Italian to penthouse. They adapt each season by organically shaping this woman of confidence, diving into the music she listens to and her personality, for example.
MUSIC IS NO BACKGROUND NOISE for these two. Instead, sound is FRONT AND CENTER to their creative process. With soundtracks locked and loaded, ARMAN and the duo grace through CHER, MADONNA, CERRONE, ARETHA, CHIC, and OMAR S. It’s hard to leave their atelier - which was originally built as an architects studio in mid-century style. Alas, ARMAN gets up and off the sofa, ready to dance with the duo and celebrate when dreams come to fruition, and great minds think alike.